Worldspreads - Director Suki Singh

Produced for 'Refresh Digital Communications'
Detail: 2 x 20 seconds, shot HD on Canon5D (sync)

Everything about this job – from the cut of the suit to the nuances of the body language and delivery were critical. It was for screening on financial channels to attract the attention of city traders and even had to work without sound, via muted screens in trading rooms. Due to the nature of the subject we had to be extremely careful to avoid any ‘wide boy’ associations, since this would have been really damaging.

The air date had been fixed before we were appointed, leaving us with very little lead time and a relatively small budget. But our director, Suki, produced a detailed working storyboard and a timings breakdown, which he designed to work with the graphics.

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