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Commercials Unlimited is a successful, well established production company offering a cross section of excellent Directors and the combined experience of three producers who have worked together for some twenty five years, covering all aspects of production, animation, post production and digital.

Commercials Unlimited offers the benefit of this combined experience and is a company you can trust – absolutely. We give true value for money without compromise to creativity. We’re hands on and hard working, enjoying what we do with the people we work so closely with.

Directors' Taster Reel

Laurie Castelli
Rob Payton
Richard Caesar
Ian Sciacaluga
Rodney Butcher
Suki Singh
Jean-Paul Seaulieu
Matt Winn
Simon Spender
Roger Alexander
Luca Merli
Matt Berndt
Paul Henman
Simon Devine
Neil Molyneux
Oxley and Williams
Animation
Shrubsole and Taylor

Our involvement in animation also spans some twenty-five years, during which time we’ve produced literally hundreds of animated commercials, 110 x ten minute episodes of The Raggy Dolls series for ITV, together with programme idents, titles, corporate film inserts and digital/web animation.

This ANIMATION TASTER REEL is a short compilation of just some of the work produced by Commercials Unlimited, showing the diversity of style and media type. more

Case Studies & Feedback

Sberbank 'Seasons'
‘Having a PPM in Moscow at minus 15 degrees Celsius then prepping the next day in Buenos Aires at plus 38 is quite an experience. It is especially if you find yourself dressing a snow-covered Moscow street while watching the Argentine extras sweating in their Russian winter coats. Sometimes, this... more

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Featured work
Coca-Cola 'Hawai'
Commercials Unl...
Product : Coca-Cola 'Hawai' Budget: Under £117,000 (€138,517) including all post production, artists’ fees and original music! Detail: 2 x days Super 35mm mute shoot, Seychelles. When we received the script for Coca-Cola’s exotic fruit drink Hawai, which called for a tropical paradise of white beaches and lush rainforest, research showed us that the Seychelles and not Hawaii had the perfect... more
Filippo Berio
Rob Payton
Directors Job blog available soon more
Yves Rocher Shortened vers
Jean-Paul Seaulieu
Product: Yves Rocher 'Women'The commercial was part of a campaign designed to promote the new brand image for Yves Rocher and took place in South Africa over 3 days - resulting in 2 x 30 second spots. Jean-Paul was involved from the onset and gave special attention to the casting, since it was essential to find a very specific and wholly natural woman for each portrait – for example a young... more
Comedy
Luke Kemp
There are some brilliant comedy scripts and because these are not necessarily accompanied by big budgets, it’s more than possible to get these gems on screen. We have several great comedy directors and because we’re comfortable making any budget work, we’re happy to be part of the magic.   Our directors are always willing to put forward creative interpretations – based either on fully approved... more
Salaam
Suki Singh
Product: Salaam Motor InsuranceDirectors: Suki & Simon DevineDetail: (using Cinema 4D and Maya)   This is a spot for a new insurance company which is much the same as any other (motor) insurance company except for being Halal; the creative execution is based on there being something missing and that something is ethical insurance in an Islamic context. All the buildings and various props... more
Teletext 'Glee'
Matt Winn
Product: Teletext Campaign Detail: 7 x 20 secs (16mm / 35mm) There were 7 x 20 secs spots in total for this campaign. Each one had to capture the particular delight of teletext helping make your life easier. One needed to be on a beach, one in a club, one in a suburban English street. Cape Town offered all of these possibilities. Director’s comment: “My favourite spot was “Glee”, with the little... more
Avent 'Babycare'
Roger Alexander
Product : Avent Babycare1 x day 35mm studio Shoot Casting baby called for a happy plump baby that was also of a good disposition; we saw quite a lot of babies! The commercial was very much about the natural ingredients that constitute the products, so we combined beauty shots of these natural elements with shots of happy baby being pampered. To get the soft and sensual quality of light that Roger... more
Whiskas 'Surveillance'
Rodney Butcher
Client: Mars Agency: Abbott Mead Vickers / BBDO, London Product: Whiskas Pouches: 1 x 30’ TVC Details: 2 x days (1 location + 1 studio) on 35mmCreative team : Keith Lewin & Tris Gates Director’s comment In terms of cat food commercials’ standards, this was a highly unusual script and I think one of the best films I’ve ever made. It was a fairly open brief – just a rough idea about a... more
Seven Seas 'The Big Fish'
Commercials Unl...
Product : Seven Seas 'The Big Fish' 2 x days Super 35mm mute shoot Barcelona plus CGI Budget £170,000 (€214,000) including in-vision artists’ buyouts. Although the live action was originally envisaged as being shot in England, the decision was taken to move the shoot to Barcelona due to the wide vistas necessary to accommodate the ‘Big Fish’ and the architectural opportunities available to us. We... more
Cidona ‘No Escaping the Taste'
Animation
Product: Cidona Title: '‘No Escaping the Taste' Director : Jo Marsden/Simon Devine/Mike Davis Motion Control / Models/ 2-D/ Live Action £90,000 (€104,000) 1 x 30" & 3 x 10" Motion Control / Models/ 2-D/ Live Action Produced on a budget of £90,000 (€104,500) more
Freeserve - Art - Directors cut
Ian Sciacaluga
Product : FreeServe campaignAgency : M&C Saatchi ‘Be Free to do whatever you want.’ This became the tagline that has defined Ian’s most successful advertising campaign to date. The Freeserve spots played on television and in cinemas nationwide and ran for some two years between 2002 and 2004. It was a campaign that only ended when Wanadoo bought the company and started to impose its own... more
British Telecom 'Dancing Dad'
Chris Beckles
Product : British Telecom 'Dancing Dad' (one of 2 x 30") A one day Super 16mm mute location shoot It's a very fine line between 'funny' and 'cringe'. Get it wrong and the cringe factor will haunt you forever, but get it right and you have a highly successful commercial. This concept could have been a recipe for such a disaster, but for the flair of the Director, the wisdom to get the casting... more
Northern Bank 'Freedom People'
Laurie Castelli
Agency: Elm House Creative Product: Northern Bank Detail: 1 x 50 seconds brand commercial & 6 x 30 seconds tactical commercial - Shot on Red With no initial budget guidelines to work within, we had to provide options regarding directors and the approach. We worked tirelessly on a highly detailed production proposal with all the options in place, which eventually led to Laurie Castelli being... more
Invest NI 'Go for it'
Chris Beckles
Product : Invest NI ‘Go further…faster’ 2 x day Super 16mm location shoot Using the three colours represented in the logo, the brief was to show three examples of team activity – cycling, rowing and volleyball. Firstly, we had to source the right kit in exactly the right (pantone ref.) colour and then find the respective team players to take part; all of whom needed to be within a 15 mile radius... more
Making the difference
Oxley and Williams
Directors comment This short toured cinemas for a year as part of Virgin Media Shorts and won the Audience Award at the Two Short Nights Film Festival. “We wanted to celebrate the value of the tea break and did so by filming conversations with various tea break connoisseurs. This was all about taking something seemingly ordinary and mundane and turning it into something interesting, humorous and... more