• 'From the onset I had a very clear vision of what we needed to achieve, so I was delighted when Commercials Unlimited proposed moving the shoot to Barcelona to overcome the problems of (potentially) poor light and cluttered environments. I was delighted too when they produced a real Atlantic cod for Red Vision to base their fish CGI on. The deadline was extremely tight, but having Graham Collier (the animator) along on the shoot was a great help in speeding up the subsequent CGI process. It was important too that the Big Fish appeared friendly whilst appearing authentic throughout and by virtue of what proved to be a real team effort, we achieved all our objectives and had a lot of fun besides.’

    Keith Lishman - Creative DirectorCreative Director, Principles Agency