Commercials Unlimited As a creative your job’s already over by the time it comes to shooting your prized piece of work. In theory. Of course in practice you’re more likely to pull your hair out, end up hoarse and put down a deposit on a new ulcer. With Commercials Unlimited I’m pleased to say that I ended up doing none of those things. The guys exuded a calm professionalism and confidence throughout the shoot and, without being fussy, were attentive and courteous both towards our people and the project itself. Budget, timings and details were tight throughout, and we’ll be talking with Commercials Unlimited again as soon as the opportunity presents.’ In the storyboard of course your pooch will do all sorts of wonderful things, performing like a dream every time. Then you get the night-before nerves, as you hope to God that the reality comes somewhere close to the vision in your mind. With Rob Payton directing, I’m delighted to say that our pooch followed the script to the letter. His experience is in the details, and his relaxed control is just the kind of touch that puts everyone – animals included – at ease. We got exactly what we asked for, and a director who was constantly keen to ensure we were happy. Delighted to recommend Rob, and delighted to work with him at any time."