"It's easy to make bad commercials. Whatever the budget. It's much harder to make good commercials, let alone great ones. We had a big idea and a brave client. A client who wanted to change his brand’s position. And we we're being ambitious with the idea, too. A 40 second spot and six 30 second spots on not exactly a massive budget. What we did have though, was a production company who are experts at delivering to a vision and ambition of this type. A production company that always seem to be able to take the budget and turn out spots that punch well above their weight. They have the experience to know how to bring in the right talent to make things happen. And what really makes Commercials Unlimited great is that they are simply great people to work with. Given all this, I think we made some very good commercials!"