Northern Bank - 1 x 50" brand commercial. 6 x 30 seconds tactical

Agency: Elm House Creative
Detail: 1 x 50 seconds brand commercial.
6 x 30 seconds tactical commercial
Shot on Red

With no initial budget guidelines to work within, we had to provide options regarding directors and the approach. We worked tirelessly on a highly detailed production proposal with all the options in place, which eventually led to Laurie Castelli being the chosen director.

To add further complexity, daily conference calls between London, Belfast and Denmark had to take place for comment, stage approvals and script changes. You’d need to see all seven commercials to fully appreciate the extent of our achievement – the cast of 34 plus 50 extras for the crowd scene duplicated to build up the crowd in post (‘Freedom People’) plus the many other inventive solutions we provided – but for now we can only show you those that have aired. Brand, Open Doors, Freedom People, Cash-back.

You’d need to see all seven commercials to fully appreciate the extent of our achievement – the cast of 34 plus 50 extras for the crowd scene duplicated to build up the crowd in post (‘Freedom People’) plus the many other inventive solutions we provided – but for now we can only show you those that have aired.

Northern Bank 'Brand'



Northern Bank 'Living room'



Client comment:

We recently worked with Commercials Unlimited on a project which saw the making of - not one – but seven commercials in an insanely short turnaround time. Right from pitch, and through all aspects of the production, they proved themselves to be eager, energetic and totally focused. Attention to detail was superb at all times – both from the team at CU and from their nominated director Laurie Castelli. Their post-production expertise also proved invaluable as they and Laurie marshalled the complicated project through with great skill and patience. It was obvious, too, that they’re very well thought of within the industry as they were able to pull in quite a few favours for us in terms of extra time here and there. To top it all, they’re genuinely nice people to be beside in the dark of a Soho editing suite for nearly four weeks – something that tests even the best of relationships! Brian O’Fril Creative Director Elm House Creative

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