Great looking food

We’re featuring this spot for Filippo Berio shot by Director/DOP Rob Payton because it’s such a timeless example of a good, simple idea beautifully executed with an appropriately joyful soundtrack.

So much of its success lies in the lighting/shooting and styling; it’s an exuberant celebration of the product – olive oil. The food looks perfect, Rob’s lighting is seductive and the use of different camera speeds engages the audience in this single celebration. All this as the music lifts ones spirits too.

We love doing these easily controlled small studio shoots where we can really focus on the key elements, without a huge budget. And if we can run to a great soundtrack too – either scored or licensed – then little gems like this one are easily achievable.

Small focused shoots like this also make for great Break Bumpers and/or Programme Idents. If you’d like to talk to us about how we could put a great package together that’s highly cost effective too, just give us a call.

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