"We were striving for the best way to underline the emotions that come with driving a convertible; being closer to the elements and the pureness of nature. We combined driving shots with emotive close-ups and lifestyle. Playful optical effects – as real in-camera effects – lend the very special character to the lifestyle scenes.
We shot this on Gran Canaria in three days. It was my first location shoot where you could see base camp from the hotel, but the winding roads still meant you needed two hours to get there." Matt Berndt