This deceptively simple commercial/web movie had to be so designed to mirror exactly the existing POS and branding i.e. very flat, 2D imagery. Flash animation was the perfect tool avoiding the temptation to introduce any element of 3D.

The commercial is sound led and the voices of Lucy, her mum and the vet were provided by 'Another Tongue' involving a ‘conversational’ recording session followed by a timings breakdown on which the animation was based.

‘The first thing we had to do was to get into the brand design then adapt it for animation. This meant that many of the in-between images had to be carefully considered and adapted to avoid these looking ‘wrong’. Children talking is always delightful and this contributed so much to the personality and charm we were able to generate, particularly for a product as unglamourous as worm prevention."

‘The first thing we had to do was to get into the brand design then adapt it for animation. This meant that many of the in-between images had to be carefully considered and adapted to avoid these looking ‘wrong’.

Children talking is always delightful and this contributed so much to the personality and charm we were able to generate, particularly for a product as unglamourous as worm prevention."

"We were under time pressure but CU provided us with costings and a time schedule that would let us deliver what the client needed. We were able to make the inevitable changes along the way and were able to monitor and keep control of the project, without the need to be too hands-on. The process was always going to be hectic, but we were pleased with how it all went, and with the end result. We'll certainly work with them again."

Bayer 'Milly and Banjo'

Director's Bio

Simon is a highly experienced producer with a comprehensive understanding of the ever evolving digital camera workflows and the nuances of animation and advanced post production.

Simon is a highly-skilled director in the specialized areas of animation, CGI and SFX.