This is a promo commissioned by the NHS to introduce a new mental health practice. The brief was to demonstrate the ‘Five Ways’ to health that doctors are both championing and using themselves in their everyday lives.
In order to create the feeling of positivity, we used archive footage to create the right atmosphere without directly telling the viewer how to engage in it. This allowed them to interpret it in their own way, which is the point of the Five Ways.
The film is now being used nationwide to help establish the practice.
Andrew has a unique ability to engage an audience through his observational style and by championing the ordinary.