Rodney Butcher | Commercials Unlimited

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Rodney Butcher

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Rodney Butcher

Rodney is an award-winning commercials director with 21 years' experience making films for high-profile agencies and clients.

With a background in music, photography and editing, he brings a wealth of experience and talent to his work, which is both creatively acclaimed and commercially successful.

Based in London, he has worked in most corners of the world - most recently shooting in Prague, Cape Town, Moscow and Bucharest for BBDO, McCann-Erickson and Nitro – and each job, large or small, gets the same high level of attention.

Whiskas 'Magic Moment...	Acuvue 'Maitre'	Homebase 'True Colour...	Galaxy 'Pullman'
Vivident 'Artist...	Granada 'Boggit'	ASDA 'Dinner'	Kenwood 'Reflections...
Acuvue 'Train'

Whiskas 'Surveillance'

Director: Rodney Butcher

Client: Mars Agency: Abbott Mead Vickers / BBDO, London Product: Whiskas Pouches: 1 x 30’ TVC Details: 2 x days (1 location + 1 studio) on 35mmCreative team : Keith Lewin & Tris Gates Director’s comment In terms of cat food commercials’ standards, this was a highly unusual script and I think one of the best films I’ve ever made. It was a fairly open brief – just a rough idea about a... more

Kenwood 'Reflections'

Director: Rodney Butcher

Client : Kenwood Hi-Fi Agency: Watts Lord Product: Global Branding : 1 x 60’, 2 x 30’, 2 x 15’, 3 x 7.5’ TVC’s Details: 2 x days on location in Barcelona on 35mm B&WCreative team : Nick Swallow & Lawrence Everard Director’s comment: When asked to pitch for this job, the creative director told me he wanted an iconic global branding film that was ‘enigmatic yet memorable’. He wanted to... more

MediCinema 'Last One Down'

Director: Rodney Butcher

Client : MediCinema Agency: Client Direct, London Product: Hospital Cinemas: 1 x 60’, 1 x 30’ Cinema Commercial Details: 1 x day on location: Panasonic Varicam HD: 35mm transfer at Rushes Director’s comment: This was the second of two commercials I produced for MediCinema – the charity providing proper cinemas in hospitals for long-term patients – which was shot at St Thomas’s, London. It... more

BBC 'Stop the Rot'

Director: Rodney Butcher

Client: BBC Agency: Abbott Mead Vickers / BBDO, London Product: ‘One World, One Voice’ Programme: 1 x 90’ TVC Details: 6 x days (5 location + 1 studio) on 35mm Award: GOLD at the London International Advertising AwardsCreative team: Richard Foster & John Horton Director’s comment: When the world first woke up to environmental issues, the BBC decided to devote a whole week of programming to... more

ASDA 'Dinner'

Director: Rodney Butcher

Client: ASDA Agency: Publicis, London Product: Christmas campaign: 7 x 20’ TVC’s Titles: ‘Wine’, ‘Beer’, ‘Spirits’, ‘Dinner’, ‘Toys’, ‘Gifts’, ‘Electronics’ Details: 7 x days (3 location + 4 studio) on 35mmCreative Director : Andy Wakefield Director’s comment: This truly massive production called for a huge ‘Lapland’ set, which we built at Shepperton. From here, Santa was launched towards ASDA... more

Client Feedback

Bisto - BBQ
Agency: IIBBDO Creative Team: Kevin Leahy & Aidan Dowling "We worked on a Bisto TV commercial with Commercials Unlimited and were delighted with the results. Good production and planning by Neil, Jo and Simon meant we were able to get through a lot of food set-ups over two days. Rob Payton directed with great energy and creativity and food stylist Clare Ferguson was excellent." Aidan... more