Laurie Castelli

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Laurie Castelli

Director Laurie Castelli

Laurie is a versatile and talented Director whose work over the past five years has included national and international brands. His experience in advertising began during a six year stint at BMP DDB where, above all, the importance of a good idea was given pride of place.

Whether it’s humour, drama or dialogue or involving special effects, Laurie’s approach is always to try and make an emotional impact by connecting to some real human emotion.

Becks	Northern Bank 'Freedo...	Nonnis Biscotti	Redd's
The Daily Telegraph	James Villas	Punto Blanco	Emirates
Junta de Andalucia	Pilsner

James Villas BIR

Director: Laurie Castelli

Northern Bank 'Freedom People'

Director: Laurie Castelli

Agency: Elm House Creative Product: Northern Bank Detail: 1 x 50 seconds brand commercial & 6 x 30 seconds tactical commercial - Shot on Red With no initial budget guidelines to work within, we had to provide options regarding directors and the approach. We worked tirelessly on a highly detailed production proposal with all the options in place, which eventually led to Laurie Castelli being... more

Nonnis Biscotti

Director: Laurie Castelli

"This is the launch campaign for Nonni Biscotti in The USA. the traditional Italian values of the product, the commercial gives the brand a modern, irreverent and sophisticated twist. Shot in New York City, the idea was to play on the sensual taste of the biscuit, and have fun with the theme of 'The Sexy Cooky', and its Italian heritage. Client, Agency and production worked as a small team to... more

James Villas

Director: Laurie Castelli

James Villas 'All quiet'2 x days super 16mm, Lefkas, Greece - Greece £80,000 (€93,000) including in-vision artists’ buyouts Primarily a DRTV commercial, the brief was to present James Villas as an up-market self-catering holiday preference. The commercial needed to be an eclectic mix of all things Mediterranean and Lefkas, Greece provided the generic diversity needed. Using an Athens based crew (... more

Client Feedback

BT - Banister
Steve Blair, Creative Director - AV Browne Advertising "One of two commercials to kick off a new campaign for BT on the Island of Ireland . The brand promise is 'freedom'. Director Ian Sciacaluga treated the original scripts like short films about bursts of individual freedom. He has a real filmmaker's ability to tell a story without many of the clichés, including fast cutting, that so many... more

Commercials, corporate, animation, SFX and digital.

Client Feedback