Rob Payton

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Rob Payton

Director / DOP Robert Payton

Before the transition to directing commercials, Rob spent 15 years as a TV director at the BBC, and as a commercials director of photography across Europe. His client list includes Leo Burnett, BBDO, and JWT to name but a few. Having built up excellent relationships with brand managers, and agency creatives alike, the transition to directing has been a logical and successful one.

His growing reputation for food and tabletop cinematography coupled with a technical background, and a patient and unflappable temperament make him a unique addition to our roster.

Aqua Air	Filippo Berio	Bisto - BBQ	Avonmore - All spots
Youngs	Bathstore	morrisons - posh pasta	McGrath Dog food
Asda

Bisto 'Meatballs' BIR

Director: Rob Payton

Avonmore 'Sunburst' BIR

Director: Rob Payton

George Forman 'Different Foods'

Director: Rob Payton

Product : George Foreman Grills Title : ‘Lean Mean Fat-Reducing Machine ’ 2 x days Super 35mm sync/mute shoot (2 x 20 second commercials) Unlike the commercials produced for (say) the American market, the brief was to present George and his product in much more of the modern cookery programme genre. This involved creating a set which could be perceived as both apparent and virtual whilst... more

Bisto 'Meatballs'

Director: Rob Payton

Nine mini-sets, ranging from a trendy dinner party through to a countrykitchen and a midsummer BBQ were built and propped to demonstrate the many occasions when one can serve Bisto. Each set had to be entirely different from the next, each required multiple plate changes and it was almost a production line approach that enabled us to present the food so beautifully. We shot 36 slates in two days... more

McGrath Dog food

Director: Rob Payton

Product - McGrath Dog FoodDirector/DOP: Rob PaytonDetail - 1 Day HD shoot - £25,000 (€36,000) This was an ideal spot for Director/DOP Rob Payton; essentially tabletop that called for beautiful (food) cinematography, together with a faultless performance - albeit from a dog. Rob scored highly on all counts, delighting both client and agency. ‘Good enough to eat’ that was the brief; fresh natural... more

Avonmore - All spots

Director: Rob Payton

The priority was beautiful cinematography and clever distillation of the ideas, so we needed good weather and the right locations to replicate Ireland in full summer with Friesian cows grazing happily. In addition, we needed four interior locations to cover the product enjoyment scenes and South Africa provided the solution. The agency knew – and was very specific - about what they wanted to... more

Filippo Berio

Director: Rob Payton

Directors Job blog available soon more

Bisto - BBQ

Director: Rob Payton

Bisto 2 x day Super 35mm mute studio shoot - £115,000 (€133,000) Director/DOP - Rob Payton Nine mini-sets, ranging from a trendy dinner party through to a country kitchen and a midsummer BBQ were built and propped to demonstrate the many occasions when one can serve Bisto. Each set had to be entirely different from the next, each required multiple plate changes and it was almost a production line... more

Bathstore

Director: Rob Payton

Product : Bathstore 1 x day pre-light & 1 x day mute Hi-Def studio shoot £85,000 (€98,500) The initial idea of snappily editing the product range a stage further to be more upmarket in keeping with the company's rising profile. more This is the second commercial we’ve shot for Bathstore, where we took the initial idea of snappily editing the product range a stage further to be more upmarket... more

Client Feedback

Specsaver 'Lipstick'
Sam Lock. Freelance producer - Specsavers. “We just want to say a big thank you to Commercials Unlimited for all your efforts in creating SURFER and LIPSTICK. The clients are very happy with them and I think you’ve done wonders with no time and no money!” more

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