Ian Sciacaluga

Director: Ian Sciacaluga

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AHI 'Yoga'

Director: Ian Sciacaluga

Product : Anglian Home ImprovementsDetail: 4 x day sync location shoot 1x40" & 6 x30" versions It was very heartening to receive this re-branding brief that was brave enough to step away from those hard sell, direct to camera testimonials where a cross section of people are seen endorsing the merits of the product. The concept, which was created by the Norwich based creative agency 'The... more

Western Union

Director: Ian Sciacaluga

Product : Western Union Title : ‘Amazing’ Director: Ian Sciacaluga 1 x day Hi-Def sync location shoot, Brixton Market A cry for help from the agency galvanised us into action with just four working days to produce and complete this comic TV commercial. With barely time to get council permission, convert a restaurant / bar into a Call Centre and an adjacent record store, to cast the wonderful... more

Specsaver 'Lipstick'

Director: Ian Sciacaluga

Creative Team: Neil Brush, Steve Loftus, Simon Bougourd, Nick Robinson & Kat Mather The brief was to produce 2 x 5 second idents for London Underground LCD screen playouts. In these two amusing idents, one shows a committed surfer making for the sea but he’s mistaken his surfboard for an ironing board; in the other, an attractive woman carefully mis-applies her lipstick in front of a mirror.... more

Kellogg's Fibre plus

Director: Ian Sciacaluga

Product: Kellogg’s Fibre Plus Detail: 1 x day mute FX shoot plus 1 x day sync location shoot For the UK and Ireland network launch of this new product from Kellogg’s, the actress/presenter Angela Griffin was the perfect choice; popular, effervescent and more than capable of getting the crowd going and keeping them going. A great deal of planning went into the choice of location – a shopping... more

BT - Banister

Director: Ian Sciacaluga

Product- British Telecom Freedom Campaign 'Banister' Detail - 1 x day sync location shoot Having produced many commercials for BT in the past, we were delighted to be part of BT’s new ‘Freedom’ campaign for all of Ireland. Access to unrestricted broadband is represented by sudden and unexpected displays of freedom as ordinary people spontaneously (and joyously) act out of character. Shot on... more

Freeserve - Ski

Director: Ian Sciacaluga

Product : FreeServe campaignAgency : M&C Saatchi ‘Be Free to do whatever you want.’ This became the tagline that has defined Ian’s most successful advertising campaign to date. The Freeserve spots played on television and in cinemas nationwide and ran for some two years between 2002 and 2004. It was a campaign that only ended when Wanadoo bought the company and started to impose its own... more

AHI - Everybody

Director: Ian Sciacaluga

Product : Anglian Home ImprovementsDetail: 4 x day sync location shoot 1x40" & 6 x30" versions It was very heartening to receive this re-branding brief that was brave enough to step away from those hard sell, direct to camera testimonials where a cross section of people are seen endorsing the merits of the product. The concept, which was created by the Norwich based creative agency 'The... more

NHS-Buggies

Director: Ian Sciacaluga

This commercial was made to highlight the importance of the MMR jab allaying fears of unaccustomed inoculation. A host of babies and toddlers, all between 12 months and 2 years, greet each other in the high street, in a supermarket, in the park and in their neighbourhood with a multitude of jolly hi-fives, thumbs-ups and ‘A’ okay signs. It’s because they’ve all had their MMR jabs and they feel... more

PartyPoker - Wasp

Director: Ian Sciacaluga

A simple, high-mileage idea; various people from different walks of life are seen in everyday situations asthey win the jackpot. Be careful where you win is the principal theme throughout with ‘Fan’ showing a guy in a bar on his laptop. As he leaps up in a celebratory moment, he forgets he was sitting under a revolving ceiling fan. Similarly, with the ‘Wasps’ script, a guy is sitting under a... more

PartyPoker - Fan

Director: Ian Sciacaluga

A simple, high-mileage idea; various people from different walks of life are seen in everyday situations asthey win the jackpot. Be careful where you win is the principal theme throughout with ‘Fan’ showing a guy in a bar on his laptop. As he leaps up in a celebratory moment, he forgets he was sitting under a revolving ceiling fan. Similarly, with the ‘Wasps’ script, a guy is sitting under a tree... more

BT - Trampoline

Director: Ian Sciacaluga

Having produced many commercials for BT in the past, we were delighted to be part of BT’s ‘Freedom’campaign. Access to unrestricted broadband is represented by sudden and unexpected displays of freedom as ordinary people spontaneously (and joyously) act out of character. In Trampoline, a quiet and reserved businessman sets off early to work and is irresistibly drawn to having a quick bounce on... more

Clean Kent

Director: Ian Sciacaluga

The brief was to show Kent in all its beauty together with the workforce who kept it that way, working tirelessly from dawn ‘till dusk; but we had to shoot in January with its short dark days and cope with whatever the weather dished up. We took three days recce, did a great deal of planning and agreed a flexibility deal with the crew should the weather prove bad. The cast were the workforce... more

Freeserve Speakers Corner

Director: Ian Sciacaluga

Product : FreeServe campaignAgency : M&C Saatchi ‘Be Free to do whatever you want.’ This became the tagline that has defined Ian’s most successful advertising campaign to date. The Freeserve spots played on television and in cinemas nationwide and ran for some two years between 2002 and 2004. It was a campaign that only ended when Wanadoo bought the company and started to impose its own... more

Freeserve - walker

Director: Ian Sciacaluga

Product : FreeServe campaignAgency : M&C Saatchi ‘Be Free to do whatever you want.’ This became the tagline that has defined Ian’s most successful advertising campaign to date. The Freeserve spots played on television and in cinemas nationwide and ran for some two years between 2002 and 2004. It was a campaign that only ended when Wanadoo bought the company and started to impose its own... more

AHI 'Yoga'	Dove	Kellogg's Fibre plus	Pampers
NHS-Buggies	BT - Banister	Freeserve - Art - Director...	Optical Express
McDonalds

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