Suki Singh

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Suki Singh

Director Suki

Since joining Commercials Unlimited in ’97, Suki has proved to be a prolific director. During that time he has directed over 300 commercials - a staggering amount of work – ranging from high profile clients like British Telecom, Toyota, Dell and the Police through the entire spectrum where no job is too big or too small.

He has an exceptional eye and a passion for directing, so much so that much of his success is due to repeat business where, whatever the script and whoever the client, he is asked for again and again.

EDF 'conga'	Startrite Shoes 'Mond...	The Outlet	Worldspreads
Toyota Corolla	BT 'Days'	Salaam	BT 'Big House'
University of Lincoln	BBC Radio 6 Music	Train to Gain

BT Relax

Director: Suki Singh

Worldspreads 'Trader'

Director: Suki Singh

Worldspreads

Director: Suki Singh

Agency: Refresh Digital Communications Agency Creative Director: Paul O’Leary Agency Producer: Paula Lynskey – The TV Department Detail:2 x 20 seconds, shot HD on Canon 5D (sync) Everything about this job – from the cut of the suit to the nuances of the body language and delivery were critical. It was for screening on financial channels to attract the attention of city traders and even had to... more

Mazda digital launch

Director: Suki Singh

Since the interactive website for the new Mazda2 was an integral part of the marketing, we only had 5 weeks to design, storyboard, post produce and deliver the 120 scenes that would make up the piece; performances, storyline, narrative, user-choices and car driving sequences all needed to be timed and choreographed. Shot on HD to improve the FX and the clarity of the delivered image (computer... more

Salaam

Director: Suki Singh

Product: Salaam Motor InsuranceDirectors: Suki & Simon DevineDetail: (using Cinema 4D and Maya) This is a spot for a new insurance company which is much the same as any other (motor) insurance company except for being Halal; the creative execution is based on there being something missing and that something is ethical insurance in an Islamic context. All the buildings and various props... more

Train to Gain

Director: Suki Singh

Product: Train to GainDetail: 1 x day Hi-Definition sync location shoot Based on the popularity of boardroom antics that surround programmes such as The Apprentice, this commercial features a successful businessman who has reaped the benefits of training his workforce, thus taking his business far beyond that of his competitors whom he ‘thanks’ for their lack of foresight. The business man is... more

Holland and Barrett 'Kims apprentice'

Director: Suki Singh

Product : Holland & Barrett 1 x day Super 35mm sync location shoot plus 14 x 4 secs CGI inserts £113.000 E131.000 Following on from the previous campaign also featuring Kim Wilde, the brief was to have much higher production values, with the CGI product inserts cleverly animated in a manner conducive to the respective product properties - dancing, skipping, playing football and so forth. The... more

Mazda 2 - Cutdown

Director: Suki Singh

British Telecom - Sorry

Director: Suki Singh

Product : British TelecomTitle : BT Sorry - James Nesbitt An endless monologue delivered to a tired reciprocal ear; Jimmy provided that ear, ad-libbing his inventive responses to fixed camera positions thus capturing the tedium of the one sided conversation. Director’s comment: "Having set the scene and with just a guide script to work with, we just kept the camera rolling and gave Jimmy free... more

British Telecom - Relax

Director: Suki Singh

Product : British Telecom -'Relax' 2 x day Super 16mm green screen location shoot The idea behind this commercial was to demonstrate BT’s take more time approach where the ‘BT Together’ option enables you to talk much longer in the evenings and at weekends for less. So while mum talks endlessly and effortlessly on the phone, the day’s activities carry on around her at normal speed. Shooting... more

Startrite Shoes 'Monday's Child'

Director: Suki Singh

A one day Super 16mm mute location shoot £53,000 (€61,500) A school full of excited children, a limit to the working day and enough featured children to meet the criterion of the rhyme 'Mondays' Child'. Oh, and by the way, the budget will only afford a one day shoot and all the shoes, in various width fittings, have to fit perfectly. There were no holds barred with the casting; it had to be - and... more

The Outlet

Director: Suki Singh

Product : The OutletDetail: 2 x days Super 35mm studio/green-screen shoot plus CGI Because The Outlet designer outlet centre would only just be completed by the time the commercial was due on air meant that we had to create the entire environment in CGI. Rushes showed us what they’d done for the series Rome and we set to work. To reflect The Outlet’s distinctive architecture, and to tie in the... more

EDF 'conga'

Director: Suki Singh

Product : EDF Energy 'World Cup Idents'1 x day Super 16mm location Where did we get our energy from? With only four working days from script to shoot, the EDF Energy idents needed for the World Cup Final were to feature the newly announced EDF Energy competition winners. Since we didn’t know which team would win (or even get through) the shoot also had to be planned to cover all team... more

Diesel Jeans (aka) Blowup

Director: Suki Singh

Product : Short Film Title : Rubber Johnny (Re-edited from a test commercial titled 'Blow Up' in to a 3 minute film featuring an improved music track) Official Festival Selection Raindance Film Festival Halloween Film Festival Nominated for Fortean Times Award Cardiff Film Festival Triggerstreet Film Festival Winner of New Producers Alliance short film of the month for September Finalist at New... more

Client Feedback

Train to Gain
Geoff Dodd, Creative Director - RH Advertising “Suki got some great performances out of the two actors and allowed them to tell the story with a smile. I think the ad is beautifully paced and subtly makes it point without being heavy handed. Behind the scenes Commercials took my tight time constraints (from brief to finished ad in just two weeks) and produced the goods with flair. Naturally, I... more

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