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Roger Alexander

Director / DOP Roger Alexander

As well as being one of the few British Directors to win the Palme D’Or at Cannes, which he did for his work on Mercedes, Roger is best known for his work on BMW and international clients such as Proctor & Gamble, Peugeot and Dell.

For the British market, Roger has worked with Commercials Unlimited for some twenty years, specialising primarily in cars, food and beauty where the script calls for the exceptional quality of image that has become Roger’s trademark.

Originally a high profile stills photographer, Roger is his own DOP, which makes him extremely cost effective to work with.

Veetee Rice	Dell 'Distraction...	Avent 'Babycare'	Salon Solutions
Tunisian Tourist Board	Plasticote 'Fridge...	SCS3	IRTU cutdown

Avent 'Babycare'

Director: Roger Alexander

Product : Avent Babycare1 x day 35mm studio Shoot Casting baby called for a happy plump baby that was also of a good disposition; we saw quite a lot of babies! The commercial was very much about the natural ingredients that constitute the products, so we combined beauty shots of these natural elements with shots of happy baby being pampered. To get the soft and sensual quality of light that Roger... more

Dell 'Distraction'

Director: Roger Alexander

Product: Dell Computers 1 x day 35mm (Motion Control) studio shoot for £35,000 (€40,600) The agency brief was simple: ‘we want it directed and lit it in the same iconic, Cannes-winning style of that BMW commercial – after hanging the doors on the car, we hang the car on the doors’. "Rather handy" we thought, since the Director acclaimed for this advertising classic is on our roster. Roger’s... more

Tunisian Tourist Board

Director: Roger Alexander

Product: Tunisian Tourist Board5 x days 35mm location shoot £100,000 ( €116,000) including in-vision artists’ buyouts Despite there being very little budget available for such an ambitious script ‘we want to encapsulate every aspect of Tunisia’ we accepted the challenge and took a package holiday approach and tech-recced every location within the space of a week. Since there was no filming... more

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Bill HollingsworthArt Director - Irish International BBDO "Working with Commercials Unlimited is a pleasure. Their enthusiasm and good humour doesn't end when they get awarded the job, but continues right through until the final sign off. They are constantly looking for better ways to do things and seek to anticipate problems before they might occur. When the unforseen does happen, it's all hands... more

Commercials, corporate, animation, SFX and digital.

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