Product : Loka
Director : Glenn Marshall

Contact us via Live Chat :

Glenn created the video to accompany a release from the Ninja Tunes signed, dance music protégé Loka by using fractal generating software.

Fractal art: This is created by calculating fractal mathematical functions and transforming the calculation into images. Many natural objects - ferns, seashells, plants, rivers, galaxies, clouds and even the weather - are shaped like fractals and the technique basically involves the assistance of computer software where the artist, in effect, becomes an engineer of art rather than its conscious creator.

In recent years revolutionary new ways of creating fractals have been pioneered by software designers and Fractal Flames, discovered by software artist Scott Draves, is one such new innovation providing stunning ‘never seen before’ detail of the beauty and complexity of natural (mathematical) forms. 

The Loka video is an intense, multi-layered composite of animated Fractal Flames that evolve and pulsate in sync to the music.

 It may be useful to know that this amazing new technique can be applied to any real life product or item

(click here to see some basic examples).