Since joining Commercials Unlimited in ’97, Suki has proved to be a prolific director. During that time he has directed over 300 commercials - a staggering amount of work – ranging from high profile clients like British Telecom, Toyota, Dell and the Police through the entire spectrum where no job is too big or too small.
He has an exceptional eye and a passion for directing, so much so that much of his success is due to repeat business where, whatever the script and whoever the client, he is asked for again and again.
Product: Salaam Motor Insurance
Directors: Suki & Simon Devine
Detail: (using Cinema 4D and Maya)
This is a spot for a new insurance company which is much the same as any other (motor) insurance company except for being Halal; the creative execution is based on there being something missing and that something is ethical insurance in an Islamic context.
All the buildings and various props were hand drawn on paper then these, and all the background elements, were scanned and/or positioned into a 3D world using Cinema 4.
The cars were modelled using Maya and were based on standard vehicles and adapted to be generic. The cars were then cut in half and where the interiors could be seen, car seats were added.
All cars were then placed into the scenes and lit; final reflection passes and shadows were added to complete the illusion with cars and backgrounds blending seamlessly.