Product : Coca-Cola 'Hawai'
Budget: Under £117,000 (€138,517) including all post production, artists’ fees and original music!
Detail: 2 x days Super 35mm mute shoot, Seychelles.
When we received the script for Coca-Cola’s exotic fruit drink Hawai, which called for a tropical paradise of white beaches and lush rainforest, research showed us that the Seychelles and not Hawaii had the perfect locations but lacked any film infrastructure.
However, with the help of the Seychelles Tourism Board and the co-operation of Air Seychelles, we took everything not available locally with us – including all the Super 35mm camera gear, X-ray-free film stock and even a crane!
With French director Emmanuel Carlier, Belgian DOP Jacques Poskin, UK camera crew/cast and Seychellois support crew/background artists, the commercial was shot over 2 days on the beautiful beaches of Praslin Island and in the World Heritage Site of the Vallée de Mai - once believed to be the original site of the Garden of Eden and home of the famous Coco-de-mer trees.