Director / DOP Jean-Paul Seaulieu
Originally a photographer, Jean-Paul has made commercials for just about all the leading international brands, encapsulating food, beauty and luxury items through to automotive and image – several of which have been shortlisted at both the Cannes and New York advertising festivals.
More and more Jean-Paul is combining his renowned beauty cinematography with intricate yet exquisite post production techniques.
Product: Yves Rocher 'Women'
The commercial was part of a campaign designed to promote the new brand image for Yves Rocher and took place in South Africa over 3 days - resulting in 2 x 30 second spots.
Jean-Paul was involved from the onset and gave special attention to the casting, since it was essential to find a very specific and wholly natural woman for each portrait – for example a young mother nursing her new born baby.
"The casting was all about encapsulating harmony with emotion - finding beauty in pure and simple things – then using colour and camera moves to bring out this emotive experience.
Even though this was a ‘beauty’ commercial, it was interesting and challenging to portray real women. The campaign was a great success which is why I went on to shoot five commercials based on this concept.” Jean-Paul Seaulieu.