Since joining Commercials Unlimited in ’97, Suki has proved to be a prolific director. During that time he has directed over 300 commercials - a staggering amount of work – ranging from high profile clients like British Telecom, Toyota, Dell and the Police through the entire spectrum where no job is too big or too small.
He has an exceptional eye and a passion for directing, so much so that much of his success is due to repeat business where, whatever the script and whoever the client, he is asked for again and again.
Product : Holland & Barrett
1 x day Super 35mm sync location shoot plus 14 x 4 secs CGI inserts £113.000 E131.000
Following on from the previous campaign also featuring Kim Wilde, the brief was to have much higher production values, with the CGI product inserts cleverly animated in a manner conducive to the respective product properties - dancing, skipping, playing football and so forth. The result is a total of some 70 commercials. The music was produced by Crocodile Music.
Directors’ comments: Suki – “Due to the vast number of products and commercials, we devised a very exacting schedule to ensure all products were correct and that the dozens of different performances were to the right length. Also, for each product the shelves and surrounding area had to be completely redressed; so quite a gruelling day!”
Simon – “Painstaking attention to detail, lateral thinking and patience were the order of the day (and about a month of my life) as each animation had to be devised, approved, revisited and finally animated to a very high standard. But it was worth it (especially with the exposure planned).”
Ken Harlow, Creative Director, Guerilla
“Commercials Unlimited teamed up with Baraka to produce this new campaign for Holland & Barrett. Over 70 commercials were crafted to combine live action – Kim Wilde sync to camera – with multiple product CGI’s, where the task was to seduce the viewer into believing that the products on the shelves were real before they burst into life.
Each product develops into a quirky scenario; a pack with Beckham-like skills playing ‘keepy-uppy’ with a capsule, packs waltzing a slick ‘Fred ‘n’ Ginger’ routine, a strutting supermodel with attitude and many more besides.
Without exception, all the spots have great quirk and charm whilst still retaining their essential core retail message. It was a big undertaking with time constraints too, so a huge slap on the back for everyone concerned.”