Commercials Unlimited

Director: Laurie Castelli

"This is the launch campaign for Nonni Biscotti in The USA. the traditional Italian values of the product, the commercial gives the brand a modern, irreverent and sophisticated twist. Shot in New York City, the idea was to play on the sensual taste of the biscuit, and have fun with the theme of 'The Sexy Cooky', and its Italian heritage. Client, Agency and production worked as a small team to... more

Talking Turkey

Director: Luke Kemp

“Ready? We’re no way ready!" chorused Jo’s turkeys. But as the sloes ripen and the apples fall so much earlier than usual, thoughts turn to autumn and the inevitable onslaught of Christmas. We’re ready though. And we’re perfectly placed, with our experienced oven-ready directors ready to please and ready to talk – turkey. Here’s a snapshot of our Directors' previous Christmas campaigns. If, like... more

Avonmore - All spots

Director: Rob Payton

The priority was beautiful cinematography and clever distillation of the ideas, so we needed good weather and the right locations to replicate Ireland in full summer with Friesian cows grazing happily. In addition, we needed four interior locations to cover the product enjoyment scenes and South Africa provided the solution. The agency knew – and was very specific - about what they wanted to... more

Sundays

Director: Oxley and Williams

Directors comment “We wanted to sum up the 'Day of rest' in a deliberately idyllic way and then offset it with one man's darker, alternative, existential take, just to question the whole ‘romantic notion’ of Sundays. As with all of our documentary work, the interviews were real and un-scripted and this is a good example of how we take everyday conversations and place them in a coherent and... more

Bisto 'Meatballs'

Director: Rob Payton

Nine mini-sets, ranging from a trendy dinner party through to a countrykitchen and a midsummer BBQ were built and propped to demonstrate the many occasions when one can serve Bisto. Each set had to be entirely different from the next, each required multiple plate changes and it was almost a production line approach that enabled us to present the food so beautifully. We shot 36 slates in two days... more

British Telecom 'Dancing Dad'

Director: Chris Beckles

Product : British Telecom 'Dancing Dad' (one of 2 x 30") A one day Super 16mm mute location shoot It's a very fine line between 'funny' and 'cringe'. Get it wrong and the cringe factor will haunt you forever, but get it right and you have a highly successful commercial. This concept could have been a recipe for such a disaster, but for the flair of the Director, the wisdom to get the casting... more

AHI 'Yoga'

Director: Ian Sciacaluga

Product : Anglian Home ImprovementsDetail: 4 x day sync location shoot 1x40" & 6 x30" versions It was very heartening to receive this re-branding brief that was brave enough to step away from those hard sell, direct to camera testimonials where a cross section of people are seen endorsing the merits of the product. The concept, which was created by the Norwich based creative agency 'The... more

Unilever T&OR

Director: Neil Molyneux

Neil was commissioned by creative producer Catherine Turner and The Brand Union to direct a series of interviews with senior executives of both Unilever and management consultants Bain and Company in China and Indonesia. In addition, GV’s were to be shot in both Shanghai and Jakarta as cutaways and the video then edited for Unilever’s annual conference. To keep all the imagery uniform, Neil... more

Invest NI 'Go for it'

Director: Chris Beckles

Product : Invest NI ‘Go further…faster’ 2 x day Super 16mm location shoot Using the three colours represented in the logo, the brief was to show three examples of team activity – cycling, rowing and volleyball. Firstly, we had to source the right kit in exactly the right (pantone ref.) colour and then find the respective team players to take part; all of whom needed to be within a 15 mile radius... more

George Forman 'Different Foods'

Director: Rob Payton

Product : George Foreman Grills Title : ‘Lean Mean Fat-Reducing Machine ’ 2 x days Super 35mm sync/mute shoot (2 x 20 second commercials) Unlike the commercials produced for (say) the American market, the brief was to present George and his product in much more of the modern cookery programme genre. This involved creating a set which could be perceived as both apparent and virtual whilst... more

British Telecom - Relax

Director: Suki Singh

Product : British Telecom -'Relax' 2 x day Super 16mm green screen location shoot The idea behind this commercial was to demonstrate BT’s take more time approach where the ‘BT Together’ option enables you to talk much longer in the evenings and at weekends for less. So while mum talks endlessly and effortlessly on the phone, the day’s activities carry on around her at normal speed. Shooting... more

Specsaver 'Lipstick'

Director: Ian Sciacaluga

Creative Team: Neil Brush, Steve Loftus, Simon Bougourd, Nick Robinson & Kat Mather The brief was to produce 2 x 5 second idents for London Underground LCD screen playouts. In these two amusing idents, one shows a committed surfer making for the sea but he’s mistaken his surfboard for an ironing board; in the other, an attractive woman carefully mis-applies her lipstick in front of a mirror.... more

British Telecom - Sorry

Director: Suki Singh

Product : British TelecomTitle : BT Sorry - James Nesbitt An endless monologue delivered to a tired reciprocal ear; Jimmy provided that ear, ad-libbing his inventive responses to fixed camera positions thus capturing the tedium of the one sided conversation. Director’s comment: "Having set the scene and with just a guide script to work with, we just kept the camera rolling and gave Jimmy free... more

EDF 'conga'

Director: Suki Singh

Product : EDF Energy 'World Cup Idents'1 x day Super 16mm location Where did we get our energy from? With only four working days from script to shoot, the EDF Energy idents needed for the World Cup Final were to feature the newly announced EDF Energy competition winners. Since we didn’t know which team would win (or even get through) the shoot also had to be planned to cover all team... more

Freeserve - Nudists

Director: Ian Sciacaluga

Product : FreeServe campaignAgency : M&C Saatchi ‘Be Free to do whatever you want.’ This became the tagline that has defined Ian’s most successful advertising campaign to date. The Freeserve spots played on television and in cinemas nationwide and ran for some two years between 2002 and 2004. It was a campaign that only ended when Wanadoo bought the company and started to impose its own... more

Laurie Castelli	Rob Payton	Richard Caesar	Ian Sciacaluga
Rodney Butcher	Suki Singh	Jean-Paul Seaulieu	Matt Winn
Simon Spender	Roger Alexander	Luca Merli	Matt Berndt
Paul Henman	Simon Devine	Neil Molyneux	Oxley and Williams
Animation	Shrubsole and Taylor

Commercials, corporate, animation, SFX and digital.

Featured work