"We worked on a Bisto TV commercial with Commercials Unlimited and were delighted with the results. Good production and planning by Neil, Jo and Simon meant we were able to get through a lot of food set-ups over two days.

Rob Payton directed with great energy and creativity and food stylist Clare Ferguson was excellent."

Aidan Dowling
Copywriter, Irish International BBDO

‘When they approached the brief, Commercials Unlimited showed immediately that they understood the convergence of media formats; they passionately believe – as we do – that the web as a medium is no longer the poor relation to television.

With our high profile pan-European product launch for Mazda2 it was critical that we engaged a production company with the same mind set and would be flexible when regional variances were identified, that progress could be communicated easily to all parties on a day to day basis, that the budget was strictly adhered to and that the launch date would not be compromised. On all counts, Commercials Unlimited met, and in many instances exceeded, our expectations.

A special note of distinction has to go to the Director, Suki; he demonstrated throughout a level of creativity and obvious expertise in the medium under circumstances that could have been perceived as a logistical mountain with very little time to climb.

Product : McGrath Dog Food Title - 'Irish Stew'

Commercials Unlimited

As a creative your job’s already over by the time it comes to shooting your prized piece of work. In theory. Of course in practice you’re more likely to pull your hair out, end up hoarse and put down a deposit on a new ulcer.

With Commercials Unlimited I’m pleased to say that I ended up doing none of those things. The guys exuded a calm professionalism and confidence throughout the shoot and, without being fussy, were attentive and courteous both towards our people and the project itself. Budget, timings and details were tight throughout, and we’ll be talking with Commercials Unlimited again as soon as the opportunity presents.’

Rob Payton

In the storyboard of course your pooch will do all sorts of wonderful things, performing like a dream every time. Then you get the night-before nerves, as you hope to God that the reality comes somewhere close to the vision in your mind. With Rob Payton directing, I’m delighted to say that our pooch followed the script to the letter. His experience is in the details, and his relaxed control is just the kind of touch that puts everyone – animals included – at ease. We got exactly what we asked for, and a director who was constantly keen to ensure we were happy. Delighted to recommend Rob, and delighted to work with him at any time."

Product : British Telecom Freedom Campaign 'Bannister'

One of two commercials to kick off a new campaign for BT on the Island of Ireland . The brand promise is 'freedom'.

Director Ian Sciacaluga treated the original scripts like short films about bursts of individual freedom. He has a real filmmaker's ability to tell a story without many of the clichés, including fast cutting, that so many commercials have these days.

His eye for casting is superb but what really impressed me was his total commitment to the job.

He was there every step of the way, even getting involved in the music and recording the voice over.

As usual, Commercials Unlimited brought production passion and team playing attitude to the job.

This is a great team of people to work with.

Product : Anglian Home Improvements

It's easy to make bad commercials. Whatever the budget.

It's much harder to make good commercials, let alone great ones.

We had a big idea and a brave client. A client who wanted to change his brand’s position. And we we're being ambitious with the idea, too. A 40 second spot and six 30 second spots on not exactly a massive budget.

What we did have though, was a production company who are experts at delivering to a vision and ambition of this type. A production company that always seem to be able to take the budget and turn out spots that punch well above their weight.

They have the experience to know how to bring in the right talent to make things happen.

And what really makes Commercials Unlimited great is that they are simply great people to work with.

Given all this, I think we made some very good commercials.

Designed to be Ireland’s largest and most prestigious designer outlet shopping environment, The OUTLET is bringing new names and new levels of value to fashion-conscious shoppers throughout the island.

Opening was planned for Spring 2007, with a launch campaign due in place well in advance. As the development was still under construction at this time, it meant that the production required extensive and very high-quality CGI alongside a live-action shoot using whatever location assets were in place and available.

From first briefing, Commercials Unlimited understood the particular complexities of this shoot, and were able to anticipate problems and offer solutions. The director, Suki, brought a great deal of invaluable technical and post-production knowledge to the production.

Navigator Blue's Creative Team Terry Corr and Conor Kelly said, the skills and experience of Suki, producers Simon Devine and Neil Molyneux and Jo Marsden and their fanatical attention to detail meant that we were able to provide an accurate foretaste of The OUTLET experience.

All in all it was an unusually difficult shoot handled at every point with great professionalism and style. We¹re very pleased that the final commercial looks so much like our original storyboards ­ and the results are already speaking for themselves in terms of visitor numbers and turnover! A good job done well.

Commercials Unlimited.

They make the people at Bathstore very happy

They make tight budgets go a very long way

They help us make extremely effective ads for an extremely demanding client.

They make these ads look stunning.

They make it look almost effortless.

They make my life easier.

They didn’t make me write this.

Product : Seven Seas

‘'From the onset I had a very clear vision of what we needed to achieve, so I was delighted when Commercials Unlimited proposed moving the shoot to Barcelona to overcome the problems of (potentially) poor light and cluttered environments. I was delighted too when they produced a real Atlantic cod for Red Vision to base their fish CGI on.

The deadline was extremely tight, but having Graham Collier (the animator) along on the shoot was a great help in speeding up the subsequent CGI process.

It was important too that the Big Fish appeared friendly whilst appearing authentic throughout and by virtue of what proved to be a real team effort, we achieved all our objectives and had a lot of fun besides.’

Product : EDF Energy

Commercials Unlimited delivered an excellent job for EDF Energy, especially as there was a very tight schedule and budget. 

Our client was extremely pleased, and so were we as they were so very easy to work with.

Product : Northern Bank

"Commercials Unlimited delivered an outstanding campaign for us in circumstances made more difficult by time constraints, technical considerations and a complex brief.

However, Chris and the whole CU team were fully committed and engaged from Day One right through to handover. Simon, in particular, deserves special mention for the extraordinary depth of understanding and technical skill he brought to the project as producer – which proved invaluable time and time again."

Product : Western Union

‘We had been given our brief from a new and important client, and as an Agency were incredibly conscious of the need to impress. We presented the script to Commercials Unlimited, and then the budget. This was going to be a tricky commercial to say the least – involving Caribbean acrobats and a hectic Brixton location.

Within hours of my first meeting with Commercials Unlimited, my mind was at ease. They had not only fully understood the direction I wanted this production to go in, but had grabbed hold of it with passion and enthusiasm.  They took all the worry of short timescales, tight budget and logistical traumas, and presented me with a solution that was over and above our expectations.

The shoot went incredibly well, with the outstanding crew working together to create a finished product that all parties were over the moon with. The communication between Agency / Crew and Client was flawless, and with this in mind we are already planning our next commercial with the same client, which I am looking forward to discussing with Luke and the team.'

Product : Holland & Barrett

“Commercials Unlimited teamed up with Barakato produce this new campaign for Holland & Barrett. Over 70 commercials were crafted to combine live action – Kim Wilde sync to camera – with multiple product CGI’s, where the task was to seduce the viewer into believing that the products on the shelves were real before they burst into life.

Each product develops into a quirky scenario; a pack with Beckham-like skills playing ‘keepy-uppy’ with a capsule, packs waltzing a slick ‘Fred ‘n’ Ginger’ routine, a strutting supermodel with attitude and many more besides.

Without exception, all the spots have great quirk and charm whilst still retaining their essential core retail message. It was a big undertaking with time constraints too, so a huge slap on the back for everyone concerned.”

Product : James Villas

"Commercials Unlimited brought together a bespoke team of highly talented individuals to work their magic on a relatively small budget project with tight deadlines.

I have been mighty impressed with the commitment, creativity and desire to go the extra mile to achieve a fantastic piece of film that redefines the Villa Holiday advertising genre that gives our client a fantastic brand response ad. I've never seen a happier client!

These guys are a pleasure to work with - from initial treatments to final post. I look forward to the chance to work with them on the next campaign.

Bravo!!!"

Product : Bayer

"We were under time pressure but CU provided us with costings and a time schedule that would let us deliver what the client needed. 

We were able to make the inevitable changes along the way and were able to monitor and keep control of the project, without the need to be too hands-on. The process was always going to be hectic, but we were pleased with how it all went, and with the end result. We'll certainly work with them again."

Product : James Villas

"This was the first time I’ve worked with Commercials Unlimited - although I have worked with Laurie Castelli in the past – and I found the whole production team fantastic; nothing was too much trouble, the production values were second to none and overall the team were accommodating, supportive and created a real ‘Team Spirit’. 

My first experience working with Commercials Unlimited therefore ticked all the right boxes and I would be more than happy to work with them again and to recommend them to friends and colleagues within the industry."

Product : Invest NI

Ever noticed that when people work together they get better results?  

This was the first time that Genesis and Commercials Unlimited had worked together and it gave us the opportunity to get to know each other. CU put in a lot of prep work – visual treatments and the like – to confirm that we, the client and the director all had the same ideas in mind.

Our client had seen the final concept many times on paper, but Chris was able to understand and interpret the clients’ requirement whilst adding his own treatment and ideas, without losing what the commercial was about.

We, and more importantly our clients, are very pleased with the final outcome. The look and feel gets across the strong corporate branding and the idea of what 'Go for it' is all about i.e. working together for better results.