Unlike the commercials produced for (say) the American market, the brief was to present George and his product in much more of the modern cookery programme genre.
This involved creating a set which could be perceived as both apparent and virtual whilst enabling George to deliver a relaxed, confident and informative performance. Since George was on a whistle-stop tour of the UK – he was on TV and radio continually for a week – we had to get him finished in time to go on the Graham Norton Show that evening and shoot the product close-up and food shots using a hand artist the following day.
The shoot was a dream; we had a lot to do in the short time available but George was 100% professional and a joy to work with. Everything looked great – George, product and food alike - in a set designed almost like a gallery, so that these elements always took centre stage. DOP Rob Payton did a fantastic job too making everything look clean and delicious.
Bravo to Keith Lishman from Principles Agency for the script and concept – and for choosing Zoe Wannamaker as the VO.”
George Foreman 'Removable Plates'
As a director Rob lights all his own work, creating exquisite results; especially with food.