Product: Avonmore Milk 'National weather sponsorship stings'.
Director / DOP: Rob Payton
Detail: 8 x 10 second RTE national weather idents (3 x days location in Cape Town on Red).
The priority was beautiful cinematography and clever distillation of the ideas, so we needed good weather and the right locations to replicate Ireland in full summer with Friesian cows grazing happily. more

Veetee Rice 'The rice of life'
Director/DOP: Roger Alexander
1 x day 35mm studio Shoot £35,000 (€44,000)
Here was an idea that needed to encapsulate a ‘food porn’ approach which culminated in a special creation dish that was part of the overall campaign;more

Gazi Ayran
2 x days 35 mm
For the GAZI 2007 campaign the client wanted to engage real boxers to give product testimonials since they (GAZI) are leading sponsors for an up and coming boxing team rated 4/6 in world ranking. more

Product : Special K 'America’s Next Top Model’
2 x days Super 16mm
Each ident begins with a fashion show ‘behind the scenes’ montage with the model’s wardrobe applicable to four everyday situations. more

Product : Coca Cola
Director : Paul Henman
Detail : 4 x days on 35mm in Mexico City & Atlanta Georgia
Some dangerous locations.

Product : Tornado Camera Tests
'Shooting food on a digital camera'
"Rob was recently approached to compare the Weisscam, Phantom HD and Arri K4 Tornado cameras. more