The priority was beautiful cinematography and clever distillation of the ideas, so we needed good weather and the right locations to replicate Ireland in full summer with Friesian cows grazing happily. In addition, we needed four interior locations to cover the product enjoyment scenes and South Africa provided the solution.

The agency knew – and was very specific - about what they wanted to achieve and through a combination of Rob’s direction and truly beautiful lighting we ticked all the right boxes. Shot over three highly productive and enjoyable days, we brought the rushes back on 2 x 2TB mirrored hard drives to conduct the post at Rushes in London.

Director's comment

"The toys came out on this Avonmore shoot. I utilised periscope lenses to give us a cow's eye view of blades of grass and mini skater dollies to track around cereal bowls at muesli height!! Great fun to shoot in Cape Town and lots of variety for me as a director. Shooting on RED and making use of the fantastic new Resolve suite at Rushes made for a cutting edge solution to some lovely scripts from IIBBDO." Rob Payton

Agency Comment

"Working with Commercials Unlimited is a pleasure. Their enthusiasm and good humour doesn't end when they get awarded the job, but continues right through until the final sign off. They are constantly looking for better ways to do things and seek to anticipate problems before they might occur.

When the unforseen does happen, it's all hands on deck to deal with it.

We were working with the RED camera for the first time so both Simon and Neil attended the shoot and brought with them a couple of guys who knew the camera inside out. They turned slight apprehension about using new technology into an sense of excitement about its possibilities.

I'd have no hesitation about working with them again."

Bill Hollingsworth
Art Director - Irish International BBDO